SEO (Search Engine Optimization) is the practice of optimizing your website to improve its visibility and ranking on search engines like Google. The goal of SEO is to increase organic (non-paid) traffic to your website by improving its relevance and authority in the eyes of search engines.
There are many tools available to help with SEO, both free and paid. One popular free SEO tool is Google Search Console. This tool allows you to monitor how your site is performing in Google search results, identify any issues that may be affecting your site's visibility, and see which keywords are driving traffic to your site.
Another free SEO tool is Google Analytics. This tool provides valuable insights into the traffic on your website, including where your visitors are coming from, how they are engaging with your content, and which pages are performing well.
In addition to these free SEO tools, there are also AI-powered tools that can help you optimize your website for search engines. These tools use artificial intelligence to analyze your website, identify areas for improvement, and suggest ways to optimize your content for better search engine rankings.
One example of an AI-powered SEO tool is Surfer SEO. This tool uses AI to analyze top-ranking pages for a given keyword and provides suggestions on how to optimize your content to improve your chances of ranking higher in search results.
Overall, using a combination of free SEO tools and AI-powered tools can help you optimize your website for search engines and drive more organic traffic to your site. It's important to regularly monitor and analyze your website's performance to ensure that your SEO efforts are paying off and to make adjustments as needed.